The travel technology industry has shown exponential growth in comparison to all other industries. This growth is possible due to innumerable options provided by travel technology companies varying multiple sales channels,
online booking engine, customer management, package management, third-party supplier connectivity etc. under one single solution. The need for such solution arises from the fact that the travel enterprises cannot handle multiple functions, connect to the other travel systems, check the travelers, and deliver the best experience ever. Travel intermediaries have to keep up with changing industry trends and prove the return on their investment in technology. But with market flooded with many travel technology platforms it becomes difficult to decide which company’s technology solution to invest in. Considering below the important factors can help travel enterprises to choose the right travel software company-
• End to End Technology Solution- This is one of the most important ability directly responsible whether a travel enterprise will go with your software or not. The software should include all the travel processes in a shortened workflow which minimizes the cost associated with these processes and interference of staff.
• Technological Know-How of The Company- While choosing the travel Technology Company the most vital factor considered is experience of the technology company in delivering the high performance solution which helps the travel enterprises to automate their operations, consolidation and distribution of sales. Hence, travel intermediaries should choose a travel software company judiciously which has years of experience in travel technology solution and consulting.
• Reliability of Solution- Travellers today are looking to make their trip convenient by relying on the method of online booking for hotels, flights, cars etc. With the technological advancement the data theft is a common problem which travellers face while making online payments. Thus it is important for the technology company to give reliable solution in the market which in no way hampers the secure information of the travellers or the travel enterprises.
• Key Benefits- The travel companies should look for comprehensive travel distribution platform where they get all-in-one automation of their business processes. The travel technology solution should include advance B2C interface for easy booking, sub-agent management system, package management and distribution, management of multiple sales channels, multiple geography, multiple language, and multiple currency ability. In addition to this, low-cost of ownership and maintenance would always work in favor of the technology company.
• Scalable CRM Activities- For travel enterprises it is important to track and measure their customers. The advance CRM tool provided by the technology company should have key information from people and organizations which are important for travel enterprises in directing marketing campaigns and customer service. Therefore, travel enterprises should consider this reason for successful management of its clients.
Conclusion- With the high degree of competitive scenario has become difficult to make a choice between travel technology companies. The travel enterprises should to carefully analyze the need for the system and so consider the above factors for taking final decision.
